
Some of the highest-value birthday freebies out there are beauty gifts - free makeup, skincare samples, and full-size products from brands you already love.
Here's every free birthday makeup and beauty gift we track, ranked by value. Most need just a free rewards membership with your birthday on file. Tap any brand for the exact steps and redemption window.
Last updated: July 2026
Where can I get free makeup on my birthday? Sephora, Ulta, MAC, Kiehl's, Lancome, and many more give a free birthday beauty gift or samples. This page lists every one we track, ranked by value.
Are the birthday beauty gifts really free? Yes at most brands - a free gift with no purchase required, though a few require a small purchase to redeem. Each brand's page has the details.
When should I sign up? Join the beauty rewards program before your birthday month - some (like Sephora and Ulta) give you your whole birth month to claim the gift.
Do these renew every year? Yes - the birthday beauty gift comes back every year as long as your membership stays active.